I work with software companies in the $5M to $50M in revenue (or 10 - 200 employees) stage where growth is accelerating, complexity is rising, and the product organization needs clarity and alignment before the chaos slows you down.
Founders talk about stress openly. Some even brag about it.
But the real pressure isn’t the workload. It’s the responsibility of choosing a direction when every department has a different version of the truth.And the quiet questions you never say out loud start stacking up.
You are not imagining it.
The company really did get harder to run, even though everyone is talented and trying their best.
What is actually happening is that each team is operating with a different slice of the truth.
Engineering knows where the complexity lives.
Product knows where the clarity is missing.
Sales hears every promise and every pain point.
Marketing is trying to build a story that stops changing every week.
Support has a direct line to the things no one wants to admit out loud.
None of them are wrong.
They just are not seeing the whole picture.
And because you are seeing all of it, even if only in fragments, every decision feels heavier, every tradeoff feels riskier, and every week feels like a rerun of conversations you thought were already settled.
This is not a leadership failure.
It is simply the moment when your company becomes too complex for instinct and goodwill to hold everything together.
This is the moment when experienced product leadership brings the clarity you have been missing.
When smart teams accidentally slow each other down, I surface the real patterns and rebuild how they work so decisions get easier and delivery gets faster.
I interview your top customers and translate their real experiences into clear, actionable insights so your roadmap, messaging, and strategy reflect what actually matters.
I evaluate a representative slice of your backlog, uncover the themes, eliminate the noise, and build a structure your teams can rely on for prioritization and planning.
I help you decide what truly matters right now, clarify the next sequence of bets, and create a roadmap that gives your teams confidence and your leadership real visibility.
I design the operating model your stage requires, including clear decision paths, communication flow, meeting rhythms, and planning structure so execution becomes predictable instead of chaotic.
I mentor PMs who are strong but overwhelmed and help them develop the strategic judgment, cross functional influence, and clarity needed to operate at this stage of growth.
I work directly with the founder or CEO as a strategic thought partner to remove bottlenecks, pressure test decisions, translate vision into action, and create clarity around the next right moves.
I step in for an intensive ninety day engagement to restore alignment, reduce friction, establish focus, and create tangible forward motion across your product organization.
I’ve spent more than 20 years leading product and technology organizations at the stage where growth is real, complexity is rising, and intuition stops being enough. I don’t show up with theory. I show up with clarity, structure, and the ability to get teams aligned and moving again.
What I do best is uncover the truth inside the chaos, help leaders make decisions they trust, and build systems that support growth instead of fighting it.
Your company is growing but growth has revealed cracks in the foundation.
You’re moving fast, but not always in the right direction.
You’ve built great products, but alignment, focus, or traction keep slipping through the gaps.
Sound familiar?
That’s where I come in.
I help teams find their focus again by reconnecting strategy, communication, and execution so every decision builds momentum instead of confusion.
Together, we turn misalignment into measurable progress.
Over the past two decades, I’ve built and scaled products across industries that don’t often speak the same language but face the same core challenge: turning complexity into clarity.
From SaaS and cybersecurity to telecom, HR tech, and cleantech, my work has spanned startups, scale-ups, and global enterprise platforms. The domains may differ, but the mission stays the same: helping teams align people, process, and product so they can deliver real results that last.
Industries I’ve Worked In Recently
Each industry sharpened a different lens, from enterprise process design to startup experimentation, giving me a unique ability to translate strategy between executives, engineers, and customers, no matter the domain.
I’m industry agnostic by design, because the problems I solve aren’t tied to one sector. They’re human, structural, and systemic. Once you understand those patterns, you can fix them anywhere.